Cheap Consumer Electronics

In this funny and insightful investigation, Steve Karmen - dubbed the "King of the Jingle" by People magazine - takes us back to a time when consumers happily sang along to "Pepsi Cola Hits the Spot," "This Bud's for You," and "Hershey Is the Great American Chocolate Bar," and brings us to the era of borrowed melodies, electronic sounds, and lyrics that never mention the name of the product. Did Madison Avenue get too sophisticated for its own good? Too cheap? Too sneaky? In its quest to combat the technology that allows viewer to "zap" the commercials, "tune out," or eliminate advertising, did the advertising world invent "integration" (putting the product into the programming) rather than make the commercials lovable, hummable units of entertainment themselves? Karmen explores the demise of the advertising music business and why the future of advertising is so precarious.

Consumer Electronics Association - The Consumer Electronics Association (CEA) is the industry organization for the consumer electronics industry in the United States. The CEA also puts on the annual Consumer Electronics Show.

Consumer Electronics Hall of Fame - The Consumer Electronics Hall of Fame, founded by the Consumer Electronics Association, CEA, honors the leaders whose creativity, persistence, determination and sheer personal charisma helped to shape an industry and made the consumer electronics marketplace what it is today.

Consumer Electronics Show - The Consumer Electronics Show (CES) is held each January in Las Vegas, Nevada, and is sponsored by the Consumer Electronics Association. At the show, many previews of products are introduced, or new products are announced.

Consumer electronics - Consumer electronics is electronic equipment intended for use by everyday people. Consumer electronics usually find applications in entertainment, communications and office productivity.

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